A Look Into The History Of Tupperware
Posted in wedding by: Lukas JonesWhen Earl Tupper was a young man he often dreamed of becoming a famous inventor and multimillionaire. The realization of those dreams began in earnest in 1946 when he introduced his first Tupperware product to the world. This was the ‘wonder bowl, ‘ a plastic container which ‘burped’ and created an airtight seal when the lid was put on. By the early 1950’s his company benefited from explosive demand for its products and in 1958 he sold his company for sixteen million dollars, divorced his wife, and bought an island in Central America. He had fulfilled his dreams.
Earl Tupper first tried marketing his line of plastic containers using traditional retail channels. Even with an aggressive marketing campaign, Tupperware products were not selling well in department stores. It was not until he met and teamed up with Brownie Wise in 1948 did he see demand pick-up. This business alliance between the two led to an entirely new form of distribution strategy, direct marketing.
Brownie Wise was selling huge quantities of Tupperware products at parties she hosted. When Tupper saw the success of her in-home product demonstrations he abandoned retail sales altogether and marketed his products exclusively through home parties. Soon thousands of women began hosting these parties for a representative.
People were buying the products like crazy. The containers were well received because the airtight seals would ensure that food stayed fresher longer and not dry out. They were also more attractive around the kitchen than open bags and boxes left in cupboards and on counters.
Purchases at these parties were brisk to say the least. Tupper’s containers were popular because they helped keep kitchens neat and organized. They replaced unattractive open packages found in refrigerators and cupboards. Moreover the airtight seal ensured that food would stay fresher and tastier longer and wouldn’t dry out.
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